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About Us


Having grown up in South Florida, I am a beach bum at heart! But my family history of skin cancer has made me vigilant about protecting myself and my family from sun exposure.

When my daughter was born, I knew I had to find a way for her to enjoy the outdoors... and look fabulous! Dressing her in style was so satisfying for me- and I didn’t want to give it up (or sabotage a beautiful outfit with a sub-par hat) just because we were going to the beach, pool, or walking around town.

After searching high and low, I couldn’t find a style worthy of my tiny fashionista. So, I designed one myself.

Everywhere we went, people stopped us to say how much they loved the hat and how cute my little lady looked in it. All over New England, in places like Nantucket, The Hamptons, and the Connecticut Coast, strangers raved about that hat! Some people just stopped walking, and looked at her with a big smile, others followed us down streets and took photos. Not only that, they asked me to make hats for their newborns, children, nieces, friends, stores, and even a baby in the oven! And the Brimly brand was born.

Brimly designs are inspired by ‘seaside luxury’- a combination of New England prep and West Coast whimsy. We are passionate about inspiring a joie de vivre in moms and their little ones. Our hats are wide brimmed and provide broad sun protection for Baby & Child, birth to age 6.

-Allie Altmann